• Within the potential tea drinkers within a household, the penetration of tea is around 96%

• Around 64% of the total population in India is the tea drinking population

• As per Teaboard.gov.in

Close to 80% of the households (in Urban India) and around ~ 75% of the households (in Rural India) have shifted to buying packet tea.1 The driving force behind the transition can be linked to consumers preferring packet tea because of its perceived quality (adulteration free) and better storage options. The proportion of loose tea is comparatively higher in the Eastern and Central States compared to the rest of the country.